Norwegian-based Bach Technology Ltd. has launched a new digital music format that industry observers are calling the most significant development since the MP3.
MusicDNA is a media extension that embeds additional content into a musical file so that users can enjoy lyrics, news updates and music videos when downloaded.
Introduced at the MIDEM music industry meeting in Cannes, the new format is being touted as a way of enticing music fans to buy their music from legitimate sites because of the additional incentives, which can include a range of artist information as well as tour updates and Twitter feeds.
The proposed look of MusicDNA, a full-service digital music format that is more than a song. (Courtesy Bach Tehnology) "Standard audio is not enough to convince consumers to pay for content anymore. You have to bring them a better total music experience,"
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